Marketing Analytics: The Only Question You Need to Answer to Improve Campaign ROI

When most marketers plan a campaign, they usually ask the same basic questions: Who should we target? When should the campaign start and stop? Where should we spend our budget? But there’s a better way to design your marketing strategy — one that helps you avoid wasted spend and forecast where your time and money will generate the most conversions, leads and sales. It’s all a matter of asking different questions. After this session, you'll be able to:

• Align your marketing strategy and marketing analytics
• Know the difference between “who” and “how” questions in marketing
• Get the data that's necessary for increased marketing performance