The Power of Purpose

In our digitally connected age, it’s a challenge for brands to cut through the noise with credibility. Add a heated political climate and explosive social movements like #TimesUp and #TakeAKnee, and it’s never been harder for brands to stand for something without taking a polarizing point of view. This session will showcase how brands can infuse a deeper sense of purpose into their company ethos and creative work, while tapping into issues and causes consumers care about. After this session, you’ll be able to:

• Amplify your company’s purpose-driven story
• Use Twitter to spark movements and mobilize consumers
• Learn and apply best practices from purpose-driven brands