Sustainably Driving Revenue: How to Leverage Brand Building Principles to Fuel e-Commerce Growth

Steve Wittman had a ton of experience building brands, but almost none on the e-Commerce side. So how did he leverage his brand-building expertise into driving sustainable growth for the Hertz, Dollar, and Thrifty brands? In this session, Steve will provide tips and tools for how you can implement a consumer-centric and sustainable e-Commerce plan using brand building principles. After this session, you’ll be able to:

• Apply brand building principles that will increase conversion rate and revenue
• Implement an e-Commerce plan that is truly consumer centric and sustainably builds your brand
• Appropriately leverage resources across your company to ensure you hit your targets