Session Details
April 10
2:30 pm - 2:30 pm
Room 3
Measuring Cross-Channel Attribution
After this session, you’ll be able to:
- Describe what the basic attribution models are
- Define the difference between single-touch and multi-touch attribution
- Understand how first-touch attribution is often misleading
- Implement the first steps using Google Analytics for channel measurement
- Take next steps with marketing automation and CRM
Data & Analytics
Marketing Strategy