Launching New Campaigns in an Attention Starved World

Launching a new initiative in a noisy world is a daunting task. With limited real estate available in peoples’ minds, how do you earn attention when starting at zero? How do you avoid a failed launch? This talk covers both long-standing principles as well as new techniques that modernize how we introduce ideas to an attention-starved world. After this session, you’ll be able to:

• Articulate principles of communicating quickly (i.e. naming, design, messaging, pricing)
• Implement techniques for community participation, grassroots rollouts and brand activation
• Frame strategy for winning over influential audiences and proving performance-based metrics