Session Details
August 29
9:15 am - 9:15 am
Room 2
How You Can Save Up To 50% on Your Digital Media Budgets
- Understand the digital media value chain
- Use a framework for deciding whether to outsource media buying or keep it in house
- Determine if media buying will be done in a transparent fashion
- Evaluate media buying firms, especially with respect to pricing structure
- Understand when to use Search, Social, and Programmatic channels
Data & Analytics
Marketing Strategy