From Zero to Hero: Harnessing Your Marketing Superpower with Data-First Marketing

Marketing teams are under enormous pressure to produce measurable results and ROI. We’ve become more data-driven in the process, but is being data-driven enough? In this session, Janet will share a framework to help you harness your marketing superpower to extend beyond data-driven marketing to a model where the business’ central goals You’ll learn:

• How to develop a standard framework for your marketing org that capitalizes on the data you’re already capturing
• How to spot common pitfalls of data compilation and tactics to overcome them
• Game plan how to achieve true ROI measurement through a process and maturing martech stack.