Friction: The Only Thing Marketers Should Care About Between Now & Forever

For all the humming and hawing we do over marketing tactics, we often forget about the experience through and between those tactics. We make copy too complicated; our landing pages ask for information that isn’t 100% necessary to convert a prospect. We push out irrelevant, useless content through our channels; we add an unnecessary step to our checkout process. We don't take time to customize our message – no matter the platform. Put simply, we create a lot of friction for our customers. More friction = more time wasted = unhappy people = less likely people are going to do business with us. After this session, you'll be able to:

• Become a friction master, slaying it daily in your business
• Understand how to work cross functionally to solve friction issues around your organization
• Learn about the tools available to help you combat friction
• And, understand why friction is so important to your organization