Design Systems. Tactical Creative Action.

Design systems are the hot thing right now, and nearly everyone wants to work on a design system. Not everyone can be a squad leader though. They get the glory, but we get the honor. We're in the trenches. This is what you need to know to survive working on the nitty-gritty parts of a design system. This session is for UX and UI Designers who work for an agency or an internal design team and are starting or about to start the process of a creative design system for a brand. After this session, you'll be able to:

• Define what's needed before starting the process of designing
• Avoid the landmines of mixing metaphors
• Understand how to load tokens into your pipeline