Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios

Walt Disney Studios has undergone a massive change that is getting incredible results: live action remakes of beloved animated classics, acquisitions of Marvel, Star Wars, and 21st Century Fox, and in November 2019 they will disrupt the streaming content industry by launching Disney+. In this session, you will learn how to apply Disney's extraordinary approach to your content marketing strategy. After this session, you’ll be able to:

• Overcome your content limitations
• Replicate the Disney approach to content
• Respond to industry disruption and pivot to get optimal results
• Discover your strongest content pillars