Amplify Your Brand: Developing SEO Content that Delivers Results

Consumers are overwhelmed with content and not all content is created equal. How do you ensure search engines match your content and expertise to relevant search users? This talk will delve into practical tactics and strategies for ensuring your content is consistently ranked and seen in search engines, further expanding brand awareness. This session is for advanced digital marketers looking to create more targeted content and consistently expand their reach. At the end of this workshop, you’ll be able to:

• Conduct an on-page SEO content audit
• Augment your editorial planning process with SEO keyword research
• Define a standard process for producing SEO-optimized content