Advance Facebook Ads: How to Setup Your Ads and Experiments the Right Way

This session focuses on lessons learned from spending over $1 million dollars in Facebook ads. You’ll discover problem-solving techniques and strategies from scientists and grandmaster chess players in solving some of our hairiest Facebook marketing issues. After this session, you’ll be able to:

• Perform a retrograde analysis in order to lower CPA, CPL, CPC and increase traffic and CTRs for your clients/companies
• Understand how to better setup experiments properly in order to build upon your learnings gained from them for the campaigns that you are running
• Create better marketing strategies that actually convert