5 Lessons From Grandma to Make You a More Nurturing Marketer

Most marketers don’t want to admit it, but they’re really good at batch and blast emails. That’s not a compliment. It means they’re pretty terrible at nurturing leads in an authentic and personalized way. If only we paid more attention to dear old grandma – she’s taught us all the lessons we need to build better relationships with our leads and drive business results worthy of a nice firm cheek-pinch. After this session, you’ll be able to:

• Implement 5 new best practices for building more effective nurture campaigns
• Take advantage of copywriting and technology tips to help you maximize your contact data
• Analyze the fascinating and frustrating results of Acquia’s recent personalization surveys