100 New Topic Ideas and the Tools to Measure Their Performance

In a saturated cyber world full of content, it can be difficult and time consuming to come up with new ideas. In this session, you will learn how to utilize keyword research, identify content gaps, and take advantage of how users search to unlock new content topics visitors actually want to see. Grab your laptop and be prepared to unlock 100+ new content topics... but we won't stop there. You'll also learn how to organize your content topics, compare your content against the competition, and how to measure which content topics to reuse and which to throw away.

After this session, you'll be able to:

• Create a content calendar full of new topic ideas
• Analyze your competition for new content ideas
• Conduct a content gap analysis
• Utilize templates to implement all of your new content ideas when you get back to the office